Shopping in Seoul
is a shopper’s paradise, and attracts tourists from around Asia and the world
for the quality of the shopping (and the bargains!).
the rapid increase of middle-class income in Korea, there has been a huge
increase in both the quality and range of goods (particularly fashion goods)
available. Whether you are looking for
cheap-and-cheerful knock-offs or the latest fashions from Paris, you can find
exactly what you’re looking for in Seoul.
are some hints for shoppers:
Myeongdong - 명동
than 2 million shoppers a day visit the Myeongdong district of Seoul, most
looking for the latest clothing fashions or cosmetics.
such as Uniqlo, Mook and Ssamzie are always popular, and there are a vast
numbers of sports shops including Adidas, Nike and others.
is also a great option for those looking for accessories and sunglasses.
Insadong - 인사동
among the skyscrapers of the Jongro district, Insadong is a traditional area
catering mostly for tourists. Among the
tacky souvenier shops are a great selection of fine craft stores, many
specializing in traditional handicrafts and art.
Apgujeong and Cheongdam - 압구정, 청담동
you’re more of a ‘brand’ shopper, it’s hard to go past the Apgujeong
district. Look for luxury goods shops
such as Jimmy Choo, Armani, Valentino, Gucci and Chanel, but expect to pay
is just about nowhere in Seoul where you won’t find huge department stores,
ranging from the very high-end (such as Hyundai) to the everyday (such as
the best of the malls are at COEX (Samsung Station) and the area around Jamsil
recent years there have been a huge increase in ‘discount’ superstores such as
Home-plus, Costco and E-Mart. Prices at
these stores are very low by international standards, even for the latest
Dongdaemun - 동대문
(or ‘East Gate’) is an almost incomprehensibly large area of shops, with more
than 26 malls, 30,000 specialty shops and 50,000 manufacturers in the area.
is a great area to find silks, clothing, shoes, sporting goods, electrical
supplies and electronics.
the most casual of shoppers should leave a whole day to discover even a small
fraction of the Dongdaemun area.
Namdaemun - 남대문
(or “South Gate”) is located near the Jongro area, and is Korea’s largest
around 1,000 shops focused mainly on clothing and fabrics, Namdaemun is a great
place to scoop up a bargain…or perhaps discover the next big thing!